Content creation and social media management for Jonas Souto, bringing pool to new audiences through videos that combine learning and entertainment.
Sharing the game. Building a community.
Introduce pool to people unfamiliar with the sport and give them a reason to keep watching. Starting in 2024, I took on content creation and social media management with a clear goal: show what pool is and teach people how to play, using an approachable tone across Instagram, TikTok, Facebook and YouTube Shorts.
Make learning pool part of everyday scrolling. We created short videos with a clear, approachable and educational message, turning Jonas’ knowledge into content for audiences beyond the sport. Within a year, his accounts reached a combined total of over 100,000 followers. The project also included collaborations with Valencian creators Sepuls and Hype, a burger brand with several locations in Madrid.
One year. 100,000+ followers across his social channels.
