Doki
[PERSONAL PROJECT]

UE Marina

UE Marina is a fictional football club with a Mediterranean identity. A personal project that brings together football and design to create a club’s visual world from scratch.

Projects
01
Discipline
Sports branding & art direction
Year
2026
PLANET 03Sports branding · 2026

UE Marina

A club’s identity, born from the sea.

UE Marina
[THE CHALLENGE]

Build a recognisable football identity for a fictional club, giving it a sense of place and belonging. Create a consistent visual language across the crest, kit and social media graphics, making UE Marina feel like a club with a life of its own.

[THE IDEA]

Bring the Mediterranean to the pitch. The sea, lighthouse and architecture of Vallmarea shape the crest and extend into the rest of the identity. Navy blue, ivory and gold combine with wave-inspired graphics and warm coastal imagery to connect the club to its imagined home.

From the sea. To the pitch.

[NEXT CLIENT]Jonas Souto
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